Striving to appear at the top of Google is a crucial task to increase visits to your website.
This article gathers some SEO tools that help to improve the positioning of your website or blog. Here we only show some of these SEO tools. There are other very useful platforms to get a good SEO. Also, these tools are constantly being updated.
New SEO positioning platforms are constantly being created and new methods are emerging to help us to climb positions in Google. The article will also be useful for students who are writing research papers, dissertations on this topic, or want to tie their future to this profession.
The Best SEO Tools To Use
Semrush: the best SEO tools platform
It is possibly the most complete platform with a large number of SEO tools. All of them serve to position a website. In fact, its full name is: “SEMrush – Online Visibility Management Platform”.
The only drawback is that it works through subscriptions. Even so, if you need to boost your website and your company has to be well-positioned, subscribe. There are other free SEO tools with similar capabilities to Semrush. However, their functions are more limited. We show an example below.
What possibilities does Semrush offer?
This platform is tremendously complex. Going into Semrush in depth could take a whole volume of an encyclopedia. Here we will only look at some of its tools. Semrush allows you to add different customer projects. This way we have better control of all the websites we take care of. The platform collects a large number of metrics. The most basic ones are those related to organic traffic, paid traffic, the number of keywords of a website.
Some SEO tools of the platform are:
- It points out the traffic sources of the competition.
- Topic Research. Analyzes the content on a topic or what is trending on the Internet. It serves to obtain content ideas.
- Brand monitoring. Collects the tracking in social networks. Including everything that is published about one or more terms on social networks and on the web.
- Social media tracker. Shows when the competition publishes more content or when they have more activity.
- Post tracking. For example, it indicates how much traffic comes from a blog post on a website.
However, the most commonly used daily Semrush SEO tools are the following, which we explain in more detail.
Allows you to monitor the position in Google of a website’s keywords. Enter these keywords in the tool to visualize the positioning. You get to see the evolution over time of the positioning of the selected keywords. You can choose the timeline to see the visibility of these keywords.
You can also compare the positioning with the competition. Include other websites of interest to register the fall or rise of your competitors’ keywords. Check every change in keyword rankings. This depends on the strategy you are carrying out and the uses you are giving to the keywords on the web.
This section of Semrush allows you to visualize how a website is doing. If it is in good health or, on the contrary, it needs to implement internal changes to improve it. A high score for a website is positive. It means that the page is well cared for, something that Google appreciates by placing it in better positions.
Semrush shows all the improvements that can be implemented on the website. It places special emphasis on the errors and warnings that must be fixed to reach a 100% score.
Keyword magic tool
It is a tool that allows you to research keywords for SEO campaigns. The keyword magic tool has a search bar where you can search for certain words. It can be organized by country. It also offers information on cost per click, positioning difficulty, or trends.
Enter the terms you are interested in and the SEO tool will show you the volume of searches that are performed on Google monthly with those words or related ones. It is one of the most useful SEO tools to adapt the texts of a website, to know what headings to use or what to write a blog post about, among others.
In addition, the keyword magic tool presents a great variety of advanced filters. The tool is so well developed that it even allows you to find out what the intention of the search was based on the terms entered.
Ubersuggest: the free SEO tool par excellence
This is one of the free solutions to Semrush mentioned above. The functions and the information it provides are less. Even so, it is a very resolute platform. It is suitable for those who cannot afford a subscription and do not need such detailed information.
What can we do with Ubersuggest?
- Domain overview. It allows us to see the performance of the strategies we apply on our website or those of our competitors. For example, the evolution of traffic, the cost of SEM campaigns, organic keywords…
- Top SEO pages. Find out what are the most commented topics in networks such as Facebook and what keywords position other websites.
- Keyword suggestions. Find the volume of searches around specific terms. Include trends or positioning difficulty.
- Content ideas. The tool helps in the creation of the content so that it does not go unnoticed.
- Backlink information. It allows you to know which content receives more links from other sites to request that they link to your website. This is a way to achieve a greater impact.
Google Search Console: Google’s SEO positioning.
It is a free Google service that serves to monitor, maintain and troubleshoot problems that may arise on your website. Remember that Google’s algorithm rewards those websites that are in good health.
With this tool, you can run an analysis by pasting the URL of your website. You will quickly know if your web business is indexed properly or not and the problems that may have arisen. The tool notifies and details the errors and warnings it finds so that they can be fixed.
It also allows you to solve problems related to mobile usability and consult the traffic data of a website. Control the main metrics of your website or blog with Google Search Console.
It is another of Google’s free tools to monitor a variety of metrics of a website. It offers an overview to carry out different online strategies. This resource records elements such as the number of visits, duration of visits, traffic sources, pages visited, most viewed sections, most used keywords, and the devices from where users connect.
This way we obtain interesting data such as the bounce rate or other important variables to understand the user or customer visiting the website.
XML – Sitemaps
XML – Sitemaps is one of the most recommended SEO tools to create a sitemap of a website. This resource is freemium. That is to say, it provides certain free services, although to access other more specific services you have to pay a cashier’s fee.
Rank Math SEO
It is a free SEO plugin that can be installed on websites that are based on WordPress. Rank Math SEO is one of the essential SEO tools to position a WordPress website. Such is the popularity it is acquiring, it has even dethroned Yoast SEO, the other great free SEO plugin.
It is a tool that offers many possibilities. It allows you to enter very accurately metadata in all entries and pages with which to significantly improve the positioning of your website. Image optimization is also essential. Rank Math SEO allows you to optimize them in terms of weight and metadata, being able to add ALT and TITLE tags to the photos. Focus on adding a keyword focus on pages, posts, and images.
Other outstanding functions are to incorporate rich text snippets, apply redirects, display 404 errors, edit the robots.txt file, manage the sitemap or run an SEO audit of the website.
Check My Links
It is an extension for Google Chrome that allows you to quickly check the status of all links on a page. Once the extension is installed, you only have to activate it on the pages where you want to check the links.
In this way, with Check My Links we can know if there are broken links or if they all work correctly. In a matter of seconds, this tool marks in green the ones that are properly directed and in red the ones that have a 404 error. Correct the links with problems or remove them, if they cannot be solved, to improve your web positioning.
It never hurts to clear the cache from time to time. Especially when you keep accessing the same website during the working day. This can cause this site to not work properly or display errors. Loading speeds may increase. These problems can be solved by simply clearing the cache.
Clear Cache makes it easy. It’s another extension for Google Chrome and serves to clear the cache and search data. It clears the browser, cache, and other temporary files with a simple click in the extension bar.
On certain social networks like Instagram, you can only add a single link to your bio. LinkTree is a free tool that allows you to customize a URL to direct you to a page with multiple links. This way you can add different links to an Instagram profile without having to choose only one of them.
It is an online marketing tool. Bitly is used to shorten URLs and publish personalized links with our own brand on social networks. According to Bitly, this practice increases visits to the linked page by 34%. Some companies that use this tool are The New York Times, Nike, Amazon, and Disney. However, shortening URLs is not the only function of this application. It also allows us to measure the impact of our publications on social networks.
The new normal brings with it new ways of using the Internet and searches reflect this. This can represent a great opportunity to tailor any business to what the customer needs. Now is the time to study SEO and take advantage of this opportunity.
About the Author
Jordan Hokenson is a leading specialist who graduated from Princeton University with an MBA. Jordan loves sharing his experience for the popular essay writer service as an advanced writer. He has an excellent understanding of digital marketing and a passion for SEO promotion and wants to help others understand this area.