For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
Credible Tips to Increase Instagram Engagement During Quarantine
The COVID-19 pandemic has caught us all off-guard, so we need to improvise and come up with alternative ways to stay in touch with our colleagues, business partners, and customers. Social networks play a major role in this process because you can use them to expand your reach and approach brand new audience groups. As […]
How to Promote your Contest or Giveaway
Any activity that increases user engagement is good for business. Giveaways and contests serve as effective marketing channels that businesses can use to grow the customer base and therefore increase sales. When businesses first commence contests and giveaways, they think that people would automatically scramble to enter. However, this notion is misleading since this not […]
Professional Social Media Best Practices During a Global Crisis
According to the New York Times, “The virus changed the way we internet.” Facebook and YouTube use are up 27% and 15.3%, respectively. It’s likely your company has experienced an increase in social media traffic, as customers turn to social platforms to pass the time or stay updated on what’s going on among their friends, […]
4 Ways to Use LinkedIn Video for Your Business
Something special has been happening in the field of marketing these past years. Sales and marketing professionals are not relying on only the conventional forms of marketing anymore. They are now leveraging new techniques as well. And this is where video marketing comes into the game. When you incorporate video marketing with LinkedIn, the results […]
Pinterest Marketing For Business Growth
The popularity of Pinterest is undeniable but is it useful for businesses? According to Pinterest’s own statistics, the site boasts more than 300 million users per month. Of these users, 83% have made a purchase based on content from brands seen on Pinterest. Strong numbers for convincing any business not yet using the site as […]
Brand Transparency: Is This the Key Step to Winning Customers’ Hearts?
More and more new brands appear each day in the marketplace. Some of them are successful, and some should go by a long path through the thorns to the stars. How to make this path less harmful? This is the reason to turn for advice to more experienced entrepreneurs. In this article, we show you […]
The Comprehensive Guide To Pinterest Hashtags
Hashtags are a common tool used on social media to make social media posts and updates more visible. But are Pinterest hashtags different from hashtags on other social networks? What are Pinterest hashtags? Are they necessary? How do they work? These are some of the questions we will be answering in this article. What are […]
5 Sententious Brand Building Strategies from Instagram
In today’s circumstances, you just can’t look past the “influence” of Instagram marketing, especially if you run an online business. Nowadays, it’s an imperative tool to create brand awareness. So, how do you do it? Snap up a couple of high-quality images and post them on Instagram? No, the art of creating brand awareness on […]
10 Social Media Engagement Hacks to Boost Your Business
Social media marketing is one of the core business activities, but it’s getting harder every year. A study reveals that over 90% of US companies are using social networks for marketing purposes, so you’ll definitely have to fight niche competitors on this battlefield, too. The main objective of social media campaigns is to drive user […]
Social Media Tips For Authors: When Is It Right To Use Facebook Ads?
On the whole, it’s a pretty good time to be an author. There’s still a lot of money to be made for those with the right timing, skill, fortune and publisher backing to hit best-seller lists, but that isn’t the only route to success. Indeed, independent authors have more options than ever before when it […]
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