The professional world has changed in many ways over the past decade, and those changes have recently ramped up. That’s especially true in the past 5-6 years, when artificial intelligence and remote … [Read More...] about How Technology Is Redefining Flexible Work and Career Mobility
Marketing
How Unified Communications Helps Manage Customer Relationships
Unified Communications (UC) leads to a successful convergence of all communication tools, methods, and devices into a single interconnected organism. The improved efficiency helps remove all communication barriers within the organization. Moreover, when used for managing customer relationships in a contact center, UC can lead to a rapid improvement in the quality of customer service […]
Social Media Influencers Are Driving SEO Growth
Any SEO Agency worth its salt is utilizing social media influencers in their campaigns. SEO is no longer simply about using the right keywords, it’s also about having the right people using them to aid in your quest for credibility and publicity. While it might look like social media marketing is generated mainly towards sales […]
8 Best Brand Communities And Why Are They Successful?
Having brand communities is like having a loyal pool of customers that are invested in your product policy and encourage your business to perform its best. Brand communities have now become a usual norm, and have an exemplary approach in delivering success to an enterprise that offers great satisfaction to its customers and thrives on […]
Best Five Digital Marketing Courses for College Students
Many of us keep hearing the buzz phrase “digital marketing.” This fast-paced branch of eCommerce is not getting more popular without reason. Since the turn of the 21st century, it has revolutionized global economic standards. In this era where high-quality education has become expensive, digital marketing presents itself as a good career path or side […]
5 Proven Ways to Set Your Ecommerce Business Brand Apart
If this isn’t your first rodeo running an eCommerce business, then you know how cutthroat the eCommerce space is. Regardless of the niche you choose, even if you spend countless hours or days trying to find a unique niche, chances are there are more than a handful of eCommerce stores already servicing the market. Whether […]
6 Key Components of Using Social Media for Customer Service
Social media and customer service – it seems an unlikely combination, however, it exists and is increasingly getting traction. Customers connect to businesses over social networks and use their pages as channels to request support and assistance. With 3.6 billion social media users in the world, this trend is hardly surprising. And that is […]
How To Write Email Newsletters That People Actually Want To Read
It is ideal for businesses to have an email newsletter because it is an effective means to reach their target audience in a more personal manner. Email marketing campaigns can deliver stable returns on investment when backed by a strong strategy. In fact, a two-month 2019 survey by Hubspot showed a steady increase in email engagement […]
What Are The Benefits Of Using A URL Shortener
What do you do with links that are exceptionally long? What if you want to keep track of the results? What if the link, which is long and ungainly, takes precedence over the content? Long, complicated URLs are inconvenient to share online, requiring the use of link shorteners. It’s remarkable how the length of a […]
Instagram Stories for Small Business Promotion: Tips & Tricks
Back in 2010, when Instagram appeared, no one could have predicted it would become an important marketing tool for businesses of all sizes and niches. With 1 billion monthly active users, 90% of whom follow at least one business account in-app and ⅔ of users say that Instagram enables interactions with brands, it has […]
Is VoIP Worth It For a Small Business?
Whether you are a one-person shop working from a home office, or you have a team of many people, you need a business phone. The question that many business owners face is whether or not a business phone system such as a VoIP system, is worth it. The fact is, in almost every scenario, the […]
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