Aside from the content and publishing times, another essential part of your campaign is the destination of the posts. These are the walls, groups, pages, and boards that will receive the posts you created.

To inform the campaign where you want your posts to get published, you need to navigate to the “Where To Publish” tab of the campaign.

The “Where To Publish” tab is available in all three types of campaigns. If you haven’t selected any destinations or destination lists, or if the destination list you selected is empty and you have started the campaign, you will see the below error on the campaign “Overview” tab.

For older accounts, the “Where to Publish” tab has the Destinations and Destination Lists sub-tabs.

For new accounts though, what you will see on the “Where to Publish” tab will be similar to the image below wherein there are no two sub-tabs. The default view shows the selection of accounts that you have under Social Profiles and the destinations available to each of them (eg. Facebook has walls, stories, groups, and pages, Instagram has a wall, and Pinterest has a board).

You may put a check on ‘Show Advanced Destinations Options’ which is at the lower-left corner of the screen. Once you enable that option, your “Where to Publish” tab will now have two sub-tabs as follows:

DESTINATIONS SUB-TAB

By definition, destination refers to the place where something is to be sent. And in the topic of social media, is where you publish or share your post. With this sub-tab, it will display all of your accounts added in JARVEE which are possible destinations for your posts. 

This tab is useful if your campaign is set to publish to a few accounts only. You can simply tick the checkboxes for those accounts on the left side, which means you would be publishing to these accounts.

Then, on the right side, you will notice the columns for Groups, Pages/Boards, Wall/Profile, and Story. This is where you would specify to which particular area of that account would you like the post to be sent.

The selections you made will be tallied (see items highlighted in yellow on the image below) and this will give you an overview of how many destinations will the campaign publish to.

DESTINATION LISTS SUB-TAB

A Destination List is a set of destinations. It can be comprised of different social networks such as Facebook (walls, story, groups, and pages), Instagram (walls), Pinterest boards and so on that are centered on a specific market or niche you are working on.  You can add as many destinations as you want in a single Destination List and use it for the Campaigns that you will be creating for the purpose of automating the posts on your selected social networks. This is extremely helpful if you are publishing the post to a lot of accounts/pages/groups.

Just click on ‘Add Destination List’ to create one, then think of a destination name that is identifiable to your niche. You may also add tags to make it easier to spot the destination list for a particular niche.

Reminders

 If you want to edit a specific destination list and make changes regarding the pages/boards, groups, or walls/profiles to publish to, you can simply click on the name of the destination list, and a pop-up window will show which will let you modify it.

 For every Social Profile you’ve selected, you can pick a specific destination, such as walls, groups, pages/boards, or stories. For Instagram, posting to IG Stories or to Reels can be configured under the campaign “Overview” tab > Advanced Settings > Instagram tab.

 For Groups, and Pages/Boards, just click on the action link, it will open a smaller window where you can select the respective groups, pages, or boards, and just close the box when you are done.