Social media marketing continues to grow in importance, but with every year that passes, the field seems to change constantly. That’s why marketers need to stay on top of the social media trends in 2022 to reach their audience effectively and maintain their brand identity across all channels.
We have prepared for you a collection of the most acute social media management trends for 2022 that will make your budget independent from any guesswork and wastage.
1) Podcasts Are Growing
The new wave of social media management is all about podcasts, that is, using them as a vehicle for your marketing strategy. The impressive part: many people listen to podcasts every month. We don’t think they’ll be slowing down anytime soon—and it makes sense.
Podcasts provide an easy way for listeners to get information on-demand, and host-read ads are profitable.
2) Influencer Marketing Is Trending
Influencer marketing is on a clear growth path, with consumers becoming more receptive to brands teaming up with social media personalities. The audiences tend to be interested in purchasing from a brand with influencer endorsement.
The critical takeaway is that influencers are not only trusted sources for product recommendations but also have a serious pull when it comes to influencing purchase decisions. Influencer marketing can be an effective tool for building brand awareness and ultimately increasing conversions and sales.
3) Virtual Reality Is Getting Cheaper and Better
VR is an emerging trend in tech and one that marketers will have to embrace if they want to stay ahead of their competition. Several companies are developing VR headsets that people can use at home or in public places, such as hotels or shopping malls. These devices allow users to immerse themselves in a virtual world, giving them the means to try on clothes or see how furniture will look in their homes before making purchases.
4) Live Stream Video Has Shown Tremendous Growth
Live streaming video has proven an excellent way to connect with audiences more personally and rawly than traditional online ads. Live streaming video is king on social media, and its direct nature can make it especially appealing.
This trend shows no signs of slowing down, as in 2022 marketers are learning to leverage these social media tendencies more effectively. Among all the social media management trends, live streaming video will be a more significant part of most major platforms.
5) Virtual Assistants Are Hot (Google Home, Alexa, Siri, etc.)
As a marketing tool, virtual assistants can help your business with everything from customer service to social media management. They can handle time-consuming tasks like tweeting and responding to customers on different channels. Marketing professionals can look forward to a world with AI-driven customer service that’s both proactive and seamless.
Brands aspiring to stay relevant should seriously consider how best to engage customers through these technologies now—before it’s too late. It might seem scary right now, but virtual assistants are here to help us save time, increase productivity and make life easier overall.
6) Chatbots Are Present in over 80% of Business Applications
Chatbots have already revolutionized industries like customer service. However, as companies are increasingly becoming more innovative, we can expect chatbots to be a significant part of how we interact with businesses over the next five years.
Chatbots make customer service easier for customers, but they also allow business employees to focus on other aspects of their job by reducing repetitive tasks.
7) Mobile Video Consumption Continues to Grow Exponentially
Today, consumers have more access to video content than ever before. Of course, they can watch programming on traditional TV channels and cable networks.
Still, they can also stream content from various sources over mobile devices or through different platforms like YouTube and Facebook. And as mobile video becomes increasingly popular, marketers will find plenty of opportunities to engage with their target audiences through these channels.
8) Brands Invest More in Social Commerce
The number of brands investing in social commerce has increased a lot over time. This means that marketers will be able to deliver more personalized recommendations and seamlessly connect consumers with products from various networks.
Investing in social commerce provides an excellent opportunity for digital marketers; it allows them to increase their reach. Fortunately, marketers have plenty of room for brands to grow their audience and capitalize on these new opportunities.
9) Memes, Memes, Memes
Initially created to spread fun and witty messages, it’s not surprising that memes have grown into a new tool for businesses. When done right, memes are funny and relatable, making them an excellent marketing device.
Memes can be used as standalone posts on social media or in advertisements. When using memes, make sure your message is clear and easy to understand. Mind you, humor is subjective!
10) TikTok as a Marketing Tool
If you have a close look at business and marketing circles, there’s a trend toward video-based content. Marketers are taking advantage of these videos with no time limits. Instead, they’re just getting better at using them.
Some brands have started to use their own branded hashtag on TikTok to encourage fans and customers to create content for them. This strategy allows brands to reach new audiences without creating their own channels or building up followers from scratch. Tiktok is creating opportunities for brands to reach consumers in a different way.
Social media management remains a crucial aspect of digital marketing, especially when you’re marketing your brand across multiple platforms. As companies and consumers change their habits, so must marketers. To gain followers and customers, monitor social media trends for 2022.
There are also plenty of growth opportunities for emerging social media channels; regardless of which tools marketers will choose, it’s clear that leveraging social media isn’t going anywhere. So, be sure to keep up with your favorite platform and take advantage of its latest features. In that case, you can reap substantial social media goals in 2022 regarding audience engagement, brand awareness, and building out your brand narrative.
About the Author
Ruth is a writer and blogger from the great state of Texas. She’s passionate about all things tech and the newest, latest in electronic gadgets. She’s also an animal lover and spends her free time volunteering for her local SPCA.