For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
Why Meme Marketing in SMM is a Great Idea
Availability of efficient data-analytics tools embedded in modern social media as well as the immense popularity of various platforms that only keeps increasing nowadays open new perspectives for both small and large businesses. Meme marketing is just one such possibility but it is the one that already becomes an immensely powerful tool. The majority of […]
Leadership and Management: What’s the Difference?
Leadership and Management: We need both Stephen R. Covey, in his perennial bestseller, The Seven Habits of Highly Effective People, offers this little tale to illustrate why we need both leadership and management. Imagine you’re one of twenty people trapped in a courtyard. You all want to get out. The managers will find a ladder. They will pick […]
Era of Fake Products and Digital Advertising Scams
The internet has made us connected to others more than ever before – but it has also connected us to scammers. In your quest to market your business or find a good deal, you may find yourself the victim of a pricy scam that compromises your money – and your identity. Here is what you […]
Why Engaging With Other People’s Content On LinkedIn is the Key to More Conversions
Research shows that LinkedIn generates 3x more conversions than Twitter and Facebook. In fact, it has the highest conversion rate out of all the social platforms, with a visitor-to-lead conversion rate of around 2.74%. It’s a hotbed of qualified leads who are ready to buy. Not only do more people visit your website through LinkedIn, […]
7 Steps to Making Live Videos that Further Your Branding
More people than ever are now using live streaming. On Facebook, Instagram, Twitter – even LinkedIn! Audiences are tuning in to discover how much they love to watch the ‘B-side’ of their favorite brands. But streaming is not just a passing trend. It’s one of the most engaging types of online content there is, right […]
Top 10 Expert Tips on Researching Your Target Audience
To design a clear picture of your target population is a crucial factor in providing your customers with a better and more beneficial experience. The happier your public is the more thriving your business goes. Nowadays it poses no difficulty to conduct a research upon people interested in what you have to offer. However, there […]
Why Chatbots can be Beneficial to Your Business’s Marketing Strategy
Chatbots have proven to be beneficial in different ways. In this article, the main focus will be on how Chatbots may be advantageous to the marketing strategies you have implemented in your business. Over the years, chatbot marketing has become common. Numerous benefits accrue from using chatbots since they are also powered by artificial intelligence. […]
Credible Neuromarketing Tricks for Your Instagram Content
Don’t you just wish that your marketing team has superpowers of reading the minds of customers? The ability to read the minds of customers can work in favor of the business immensely. Well, the truth is you can try to the best extent possible to read the minds of customers and create marketing content that […]
How LinkedIn Live can help your company grow?
With 675 million users, LinkedIn continues its trend of bringing innovative ideas to help companies flourish. Quick to adopt the live streaming trend on other social media sites, LinkedIn introduced live video streaming feature on its professional site. The real-time videos brought a tremendous change in LinkedIn strategies. Interestingly, live broadcasters took over the trends […]
Tips on How Your Business Can Break Into the Social Video Community
When looking to get the most out of your business, your company needs to ensure it has enough rods in the fire—that you’re not putting all of your eggs into one basket. Rather than relying on traditional advertising such as USPS mail flyers, billboards, and radio advertisements, your business needs to build an online presence. […]
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