For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
The JARVEE Runner-Up Essay Writing Competition
As announced when we first picked the winner of the Jarvee writing competition there will be a second prize for our competition. During the past several weeks I’ve posted some of the other essays we received that were good and deserved publication. Now it’s time to announce how the second winner will be chosen. Since […]
How to Find The Best Twitter Lists in Your Niche
Finding niche-specific twitter lists can help you keep on top of what is happening within your industry, give you ideas for new products or services, and give you access to a pool of people who would probably be interested in what you have to offer. As it stands now, Twitter seems to marginalize lists, keeping […]
9 Ways to Optimize Your Social Media Posts for Mobile
Mobile is no longer just an option when it comes to marketing. Optimizing your social media posts for mobile is really important. You should start doing this if you want higher user engagement and better sales conversion for your brand. Creating mobile-ready content goes beyond the resizing of images or the shortening of the tweets. […]
How to Use LinkedIn Pulse To Drive Traffic To Your Blog
LinkedIn Pulse is the self-publishing platform created for the biggest professional network on the internet these days. It used to be an exclusive club that became the influencer’s program for 500+ chosen experts in their field. Pulse gives the potential for specialized targeting and a wider audience. Since it was acquired by LinkedIn in 2013, […]
10 Reasons Why People Unfollow Your Twitter Account
Have you noticed the number of your Twitter followers decreasing at such a steady rate and you just don’t know what makes people unfollow your account? Are you thinking of changing your tweeting style to get those followers back up maybe slowly but surely? If you’re one of those tweeps who is bothered with the […]
How Long Should Your Social Media Content Be
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking? Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible. The lengths vary […]
Social Media Influence On Today’S Youth
by Ogunnubi Stephen Tofunmi It is no telltale or gainsay that the present age we find ourselves has brought with it many developments and breakthroughs that never characterized the days of those who lived in decades past. The drastic and fast-paced increase in knowledge, through the upward boom in digital revolution and the new media […]
Merits and Demerits of Social Media
by Joy I. Kalu It took 38 years for radio to reach 50 million people, 13 years for television to reach the same number, and 4 years for the internet to do so. However, in just one recent year, the popular social media site Facebook signed on over 200 million users! What makes social media […]
10 Hashtags To Use And Get Noticed On Instagram
With its massive growth lately and with the engagement rates of this platform, Instagram is one of the most effective visual advertising channels right now. If used the right way, Instagram can help you build a massive following in any niche you like. One of the requirements that we find extremely important, but often overlooked […]
Top 5 Lessons From Popular Instagrammers
If you’ve already gotten yourself around to using Instagram, you’ve probably used browsing through your brands’ hashtags, stalking rival account holders or those influential and popular Instagrammers. You’ll also have realized that it basically functions as an image-based discovery platform. As for your own audience, having the ability to take a quick glance at a […]
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