For two decades, SEO has been a discipline of incremental change. A core update here, a SERP feature there. 2026 is different. The shift underway right now is less a refinement of search and more a … [Read More...] about How SEO Has Changed in 2026 – Trends to Watch
Marketing
9 Emerging Content Marketing Trends in 2021
Experts have been trying to predict content marketing trends for 2021. But if the COVID-19 experience is anything to go by, you already know that change is often unpredictable. Notwithstanding, content marketing research has shown us different factors to consider. For example, consumer behavior will now favor personalization and automation in 2021. Let’s dive right […]
Content Marketing Metrics That Matter to Your B2C Business
Content marketing is a fundamental pillar of any growth marketing strategy. It covers everything from brand awareness and engagement to lead generation and conversions. Content marketing is a no-brainer for businesses in the travel industry, but it isn’t easy to know which marketing metrics to track. There’s no cookie-cutter approach to measuring content performance, and […]
How to Use Social Media Data to Create an Effective Social Media Plan
Did you know that the United States had over 223 million social media users in 2020? This number translates to more than 80% of the country’s entire population. Armed with that knowledge, it’s no wonder why social media marketing has become a critical part of most businesses’ success in the 21st century. With millions of […]
How To Use Infographics To Generate Leads On Social Media
Marketing teams have tried several different methods to generate leads on social media. But here’s one trick they’re missing—social media infographics. Social channels are chockful of content. And the stream of information never ends. Every time someone reloads their timeline, there are more posts. Marketers need to do something to stand out from the crowd. […]
How To Market Your Side Project When You’re Strapped For Time
Side projects are fun and often made to scratch your own itch. They can consume hours of your time in the evenings and weekends while you iron out all the kinks. For many, that’s where it ends. For others, their side project has the potential to help thousands or even millions of people. The only […]
5 Ways Live Engagement on Social Media is Good For Your Business
When it comes to your social media marketing strategy, it’s important to stay ahead of the curve in terms of trends, developments, and new features. A relatively new feature in the social media world is that of live broadcasting. A live broadcast is a video that’s broadcast to viewers in real-time, allowing them to comment, […]
8 Ways to Leverage Your Online Presence for Exceptional Customer Service
Customer service is one of the most crucial touchpoints in defining the overall customer experience. The customer service that you provide can not only be definitive in increasing customer satisfaction but also their loyalty and perceptions towards your brand. It is estimated that 89% of customers are likely to purchase again if they have a […]
How Emergence Of Social Media Marketing Made Things Easier For Marketer
Should we need to tell how important social media is? The definition of social media has been changing over the years. Now it is not limited to likes and shares. You can engage with users, promote your brand, establish strong connections with your users, and much more. Marketers like to play with different social media […]
How To Do Digital Marketing in 2021: A Beginner’s Guide
Growth marketing requires digital marketing to work. Many new online marketers struggle to find the best solutions to their problems, not knowing that there are easy ways to get around. In my earlier years employing digital marketing strategies for growth, I was overwhelmed with how much there was to do and learn. Looking back now, […]
Productive Ways to Kick Start Mobile Marketing Strategy for Your Business
Marketing trends are changing drastically; it has moved from analog to digital. Many well-established brands have adopted this latest marketing trend to stay ahead of the curve and hit the fiercely growing competitive market. Mainly three elements are responsible for the drastic shift, they are: Social media. Wireless broadband-enabled intelligent devices. Search engine evolution of […]
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