Amazon is an American multinational company that offers E-commerce, E-books, digital streaming, cloud computing, artificial intelligence, and other web services. However, it is one of the most renowned U.S Information Technology companies. It stands in the ranks with Apple, Facebook, Microsoft, and Google, popularly known for its iconic online retail services where it sells directly or acts as a middleman between other sellers.
In recent times, it has attracted an ample number of sellers that have started and grown their business with them. However, to excel in your Amazon career, you need top-notch marketing tools that we are going to talk about in this article.
Top Sourcing and Researching Tools for Amazon Users
Having the right software helps you with your FBA product research and sourcing. We must be well-equipped with relevant and efficient tools to grow our Amazon business.
A free Amazon price tracker that comes with historical charts and price drop alerts to help you buy your desired product.
● FBA Calculator for Amazon
This software helps in calculating the scope of profit for our products. It gives us insight into the credibility and accessibility of several products and helps us compare them with each other.
● Google Trends
Offers you historical data of keywords that aids in product searching and identification of relevant product niches.
● Helium 10
Since people are starting to prefer online shopping over traditional shopping due to the last couple of years of the unusual world health conditions, the demand for tools that help optimize our sales is increasing. Helium 10 helps in identifying new trends, evaluating our competitors, and finding relevant keywords to upgrade our stock listings and optimize our sales.
A price tracker tool that is used to study price drops, graphs, and history. It offers browser extensions, new updates, deals, and a products database.
How do Amazon Tools Improve Your Social Media score?
In the world of digital marketing, social media platforms like Facebook, Twitter, or Instagram offer merchants, sellers, advertisers, and marketers a huge platform to engage their customers, advertise products, drive traffic, link websites, boost leads, and increase sales that ultimately help them achieve their target profit.
The power of social media is unmatchable and has increased over time. It tends to influence a significant percentage of the population, the reason why Amazon has linked their promotions with social media for better productivity, marketing, and store management.
Besides, the availability of efficient Amazon tools on social media handles further helps business owners to optimize customer engagement and put them on the right track towards reaching the height of their business endeavors.
● Amazon PPC
With SellerApp you can equip your Amazon business, social media platforms, and websites with advanced Pay Per Click tools. With this strategy, you can optimize your foundations, profitability, and productivity quickly and efficiently.
● Jungle Scout
A product research tool by Amazon that manages competitor monitoring, data analytics, and estimates. They offer filters to help you reach your desired product in no time. The tool allows you to understand the importance of using a promo code for a user and helps you attract more users and maximize your sales. With their chrome extension, you can track your competitors and products on each website easily. Now you can customize your social media pages accordingly.
● Keyword Tool
As the name suggests, this tool helps you test, compare, detect and pick numerous keywords from various search engine bars. It gives you a straightforward direction into selecting a keyword that is appropriate according to each state and fixes right to your product listing needs. You can now add products based on those keyword searches on social media platforms that tend to entice potential audiences and generate more leads.
If you are seeking the search terminologies Amazon consumers use in their daily lives, which are commonly known as keywords, we have sorted this for you. MerchantWords is a keyword tracking tool that collects potential keywords from Amazon and several other sites to give you an insight into the desires and needs of your audiences. This further helps you structure your content accordingly to drive more traffic and boost purchases.
Elements of an E-commerce Business
Yes, you heard it right, ‘the best things in life are free.’ There are some exceptional tools used by Amazon sellers that are free of cost. With them, you can level up your enterprise anytime soon.
They are responsible for managing the behind-the-curtain procedures such as accounts and finances so that you can put extra time and determination into the front-facing tasks. These tools help you evaluate elements to secure your long-term success in the Amazon market, such as finance, tax, price, shipping, feedback, payments, sourcing, listing, customer service, and advertising.
Social media platforms, such as Facebook, Instagram, or Twitter are a great source of free marketing where you can have your business page to interact with customers and advertise your products.
Online retailers can receive payments from international marketplaces easily with Currencies Direct where they can save 3% of their total payment on exchange rates.
To increase customers ratings on Amazon and enhance your credibility, install AMZFinder that automatically reviews request emails, and manages feedback. It provides you extra time to compose appealing content to entice and satisfy your customers.
To make shipping easy use ShipWorks that download orders from your online stores and manage monthly reports, pick lists, custom invoices, and marketing emails.
A seller must find the right products to secure their sales and profits. But if you need help with sourcing, SourceMogul is a tool that helps you find potential retailers and make your customized lists to contact them.
Taxomate is an automated cloud service that helps in importing Amazon sales with free transactions. You can even post summarized transactions to accounting platforms like Xero or QuickBooks.
The choice of software and tools depends on the stage of your business and the amount of budget you have. Some tools alone are sufficient, while others can be used together to create an effect. However, every tool differs from each other in some ways, so it is suggested to compare and evaluate their efficiencies and advantages according to your business nature, needs and goals.
About the Author
Caitie Bryant is an E-commerce Consultant and the Business Development Director for an e-commerce development company. She is competent both in the business and technical side of e-commerce businesses, her projects have been widely distributed internationally.