Instagram - How To Use Second Level Tagging

Created OnJune 23, 2020

byElaina M

Instagram has always been known as one of the most restrictive social platforms to date. With its rising popularity, Instagram remains steadfast in upholding the integrity of the platform, hence growing an account has become quite a challenge to many.

Regardless of that, it remains the most effective platform in promoting your social media presence and the conversion rate is unparalleled, hence the number of users is growing exponentially.

How can Jarvee help in growing my account?

Jarvee has a collection of Instagram tools you can take advantage of to manage your accounts. And just recently, we added the Mentions Tool which can help encourage growth on your account. On top of that, there is a lesser-known but highly beneficial feature that has been around for some time now but its potential is yet to be revealed.

The unexplored feature we are referring to is the ‘Second Level Tagging’ option in Campaigns when posting to your Story. As you may know, tagging users in your story is a widely held technique within the Instagram community since it sends a notification to tagged users that results in attracting attention towards your account.

Things you need to know about Second Level Tagging on Campaign:

✅ This handy feature can be found in Campaign Overview tab > click Advanced Settings button > Instagram tab > Tag specific users in your post > Enable second level user tagging

✅ When using second-level tagging option, only 1 tagged user will appear on the story no matter where you click on it, this user is from the second level tagging list and it is the user that you want to promote, while all the other tagged users from the primary tag list will be hidden

✅ There is a limit to the number of users you can tag in stories, the maximum number is 10 users only, and this number is a combination of primary and second level tagged users

✅ Keep in mind that posting to Story only works on API so don’t set the account to post on the embedded browser nor set it to ‘use only the embedded browser (do not use API)’ in Advanced Profile Settings of the account.

💡 To double-check, you can go to Social Profiles > click the name of the account > check ‘Show Advanced Profile Settings’ > scroll down and make sure that these two options are unchecked.

✅ Second level tagging in Stories works for either single image OR video posts.

✅ There is an automatic way of scraping users that can be sent to the Campaign for tagging purposes via the Follow Tool.

Automating the Second Level Tagging on your Campaign:

While you can manually add users you want to tag in the ‘tag specific users’ option in the Campaign Advanced Settings > Instagram tab, it would be more efficient if you will configure this to automatically receive users courtesy of the Follow Tool.

📌 Before you begin, make sure that you have a receiving Campaign and Destination List that is properly configured to publish on the Instagram story of the posting account.

📌 Don’t forget to add a tag name to the campaign that will receive the extracted users from the Follow Tool.

Configuring the Follow Tool:

To send users automatically to the ‘tag specific users’ in Campaign, you will need to go to the Follow Tool of a scraper account > navigate to Follow Settings tab – Follow Limits section and check the option to ‘Send to extracted users’

Next, scroll down to Extracted Users section then check the option to ‘Send to Campaign Tag Users > type the tag name of the campaign where you want to send the extracted users to.

Getting ready to publish from Campaign:

When you are done setting up the filters and sources on the Follow Tool and it has been configured properly to send extracted users to the receiving campaign, you can begin setting up the campaign.

Go to the Campaign you’ve set to receive the extracted users. From the Campaign Overview tab, click Campaign Advanced Settings button and go to the Instagram tab and enable the following options:

1. Check ‘Post as part of your story instead of on the wall’. You can also opt to check the option ‘Instagram – split videos in smaller parts’ to allow publishing of videos that is longer than 15 seconds in your Story.

2. Check the option ‘Tag specific users in your post’. All extracted users received from the Follow Tool will be added to the primary tag list. You can choose to remove the user from the list after he is tagged as well as tag users in rotation.

3. Check ‘Enable second level user tagging’. This is where you will add the username/s that you want to promote and this will be the username that will appear when you click on the image/video Story post that is published from this campaign.

📌 You can add multiple users in the second level tag list and Jarvee will select 1 user and tag them one at a time in rotation on every post. Another thing to remember is that users added in the second tag list will never be removed, so make sure that the accounts you want to promote are added to this list and not on the primary tag list.