Believe it or not, social media plays an important role in furthering your business. Aside from helping to increase brand awareness, it can also potentially boost traffic to your website. This will ultimately lead to more people choosing your brand and availing of your product or service. Below are a couple of social media marketing tips to help you boost traffic.
Set SMART Goals
Before anything else, you need to list your goals. Doing so will give your social media marketing campaign a sense of direction. And it will ultimately help you achieve your main goal, which is to drive more traffic to your website.
Now when setting goals for your social media marketing campaign, best follow the SMART model. SMART means Specific, Measurable, Achievable, Realistic, and Timely. By making sure your objectives are SMART, you’ll increase your chances of checking them off your list. The best part is, you can follow this model for goals other than increasing site traffic.
Get to Know Your Target Audience
For every product or service, there is an ideal target audience of customers. It’s important that you know your audience inside out for your website to haul in more traffic. Luckily, there are practical ways for you to do just that!
One great example is creating customer personas. These are basically semi-fictional representations of your target audience, created through data and research. By having a buyer persona to “interact with”, you’ll be able to test how you promote your brand. This will help you properly get your actual customers to avail of it.
Two other ways to get to know your audience better are by conducting surveys and by reading their comments. These will help you see which product or service they like best, as well as enable you to make improvements based on their feedback.
Pick Your Social Media Platforms Wisely
Once you’ve set your goals and identified your audience, time to pick your social media platforms. This is both the most fun and trickiest part of social media marketing. As you should already know, not all social networks are created equal. To ensure your campaign actually helps drive more traffic, you need to pick the right ones.
With approximately 2.91 active users (as of March 2021), Facebook is still the king of social media platforms. Instagram and Twitter closely follow at 1.386 billion and 400 million users, respectively. Better make the most of your social media marketing campaign by having an account in all three of them.
Create a Social Media Calendar
Creating a social media calendar may seem like over-commitment, but rest assured that it will pay dividends in the future. For one thing, it helps you plan your social media marketing tasks ahead, keeping you organized and saving you time. More importantly, it will help you create customized content for specific holidays. For example, you can create Valentines-themed articles or videos for February. This will help you increase your campaign’s chances of driving more traffic.
A social media calendar can be both simple and complex, depending on your social media marketing strategy. Just remember to keep the following in mind when making one:
- The exact date and time of your social media posts
- The social media platform where you’ll publish the posts
- Any media or creative assets accompanying the posts
- Any links and tags you’ll include with the posts
- Any additional relevant information about the posts
Invest in Great Social Media Tools
But even with a well-made calendar, implementing a social media marketing campaign can be tedious and time-consuming. To make your life easier, you need to employ a couple of social media tools. These will help you automate some of the repetitive tasks, as well as help you track some of the metrics to ensure your strategy is increasing site traffic.
Jarvee is one of the best social media tools you should invest in. Being one of the leading tools out there, it has many features that are beneficial for both small and large businesses. But more importantly, it will give you a bird’s eye view of your social media campaign’s performance, notably the site it’s bringing to your main website.
Optimize Your Social Media Handles
The five tips above will help you properly plan your social media marketing campaigns. Now let’s talk about the tips to help you optimize its execution.
First, you need to optimize your social media accounts. This involves uploading the right profile photos and banners, updating your profile or page’s basic information, and more. By doing these things, you won’t just catch your target audience’s attention. You’ll also set the right tone, which will help encourage them to visit your site and perhaps avail your product or service.
Add #Hashtags on Your Posts
If you’re an active social media user yourself, then you know how important hashtags are. By including it in your social media campaign posts, you’ll be able to attract more people to your web pages, products, and services.
Now it’s crucial that you pick the right hashtags to use. Otherwise, they won’t help you amplify your brand. The easiest way to pick the best hashtags is by using third-party tools like Flick, HashtagsForLikes, and Inflact. At the same time, you should also learn from influencers by watching how they use hashtags.
Take Advantage of the Holidays
Finally, while it’s important that you focus on making evergreen content, that doesn’t mean you shouldn’t create some that cater to whatever occasion there is at the time. For example, as mentioned above, you can create Valentines-themed articles, videos, or greeting cards for February. The same goes for Christmas, the Fourth of July, and others.
With the holidays fresh on people’s minds at certain times, you’ll be able to reach out to them better by giving them relevant content. Who knows, you might even encourage them to avail your products and service, especially if it’s on Valentine’s or Christmas.
Increase Site Traffic Through Social Media
Social media offers countless opportunities to grow your website traffic, mainly due to its sheer number of uses. By including the tricks above in your social media marketing campaigns, you’ll be able to harness its full power and drive more traffic to your pages.
About the Author
Isaias has been working as a writer since 2011. He started out as a freelancer before moving on to work full-time at Reach Digital, a digital marketing agency that specializes in private label SEO services, web design, and more. He specializes in creating list articles and has written many articles about various topics. Additionally, he knows a bit about basic SEO principles, learning how to craft guest posts, build backlinks, and insert keywords in the right places.